Pierre-Louis Buraux
Products - Apollo Plus
Apollo provides data analysis and Artificial Intelligence software to assist companies in decision-making and management. Apollo Plus supports many tourism, hotel, and leisure industry players, such as Puy du Fou, Vulcania, Gouffre de Padirac, La Coupole Centre Historique, and Château La Coste. It offers predictive analytics for visitor traffic, intent, and behavior, efficient measurement of marketing/communication campaigns, sales and revenue optimization, better expenditure management, stock control, improved service quality, and enhanced productivity.
Pierre-Louis Buraux is the product manager of Apollo Plus. Holding a bachelor’s degree in economics-statistics and a business school diploma (EM Lyon), he started his career in the banking sector to explore the complex world of technology and data before his passion for innovation and practical applications led him to seek new horizons. In 2020, he joined the Apollo Plus venture to standardize, unify, and scale the company’s various products and processes, while also contributing to the development of new products to address emerging issues. He is involved in an exciting project: leveraging Artificial Intelligence to enhance performance in the experience industries.